Chapter 01
The problem
Getting an image in the format you actually need used to mean a desktop converter, a sketchy "upload your file here" website, or fighting with a screenshot tool.
For something as simple as "save this as WebP" or "crop just this part," the options were either overkill or invasive.
Chapter 02
My take
Right-click an image → pick a format → it's converted locally and a native Save dialog appears. No upload, no cloud, no account required for the free tier.
That's it. That's the product — plus a crop editor, compare view and batch tools when you need them.
Chapter 03
How I make money
Honestly: by selling a Pro upgrade to people who want AVIF, batch saving, the crop editor, format compare, resize and per-site rules. You can pay monthly ($1.99) or once for lifetime — your choice.
I don't run ads, don't sell user data, and don't bundle the extension with anything. Pro is billed by Paddle as Merchant of Record. That's the whole business model.
Chapter 04
Where I work
I'm based in Ranchi, India. Service infrastructure runs on Supabase (ap-south-1, Mumbai) and Cloudflare's global edge.
Billing is handled by Paddle.com Inc., the Merchant of Record on your card statement — they handle taxes, fraud prevention and chargebacks worldwide.